About

Every order, accounted for

TagGap exists because merchants keep asking one question their tools cannot answer: which orders did my analytics and ad platforms miss?

Every store sees Shopify, GA4 and Meta disagree. Most tools respond by sending more events. That can help, but it leaves the question open: did the events arrive, and for which orders? TagGap answers it by reading your orders and what each platform recorded, matching them, and showing the evidence. It is read-only by design, so checking your tracking can never break it.

Principles

• Evidence over estimates. Order-level where the platform allows it, clearly labeled as probable where it does not.
• Least privilege. read_orders, analytics.readonly and ads_read. No customer personal data.
• Every finding has a fix. Alerts link to a step-by-step fix guide.

Company

TagGap is built and operated by Wells Software Consulting LLC, a software consultancy based in Chicago.

TagGap is not affiliated with or endorsed by Shopify, Google or Meta.