Fix guides
Every TagGap alert links to one of these guides. Each explains what TagGap saw and how to fix it. For background on why the numbers differ, start with the Shopify tracking guides.
All destinations
GA4
Meta
Google Ads
Ad links
- Ad link returns a 4xx error
- Ad link returns a server error
- Ad link cannot be reached
- Ad link redirects in a loop
- Click id is dropped on the way to the landing page
- UTM parameters are dropped
- A tracking parameter value is changed
- Ad link lands on a “not found” page
- Cart or checkout link loses its items or parameters
- Tracking tag missing on the landing page
- Long redirect chain
- Landing page is slow
- Landing page canonical points elsewhere
- Geolocation redirect may drop parameters
- Link answered with a bot challenge
- Link goes through a URL shortener
- Tracking parameters are reordered