Google Ads purchase conversion action is misconfigured

Google Ads reports purchases that do not line up with Shopify orders.

Why it matters

Smart Bidding optimizes toward the primary conversion action; a wrong or duplicated action misdirects spend.

How to fix it

1. In Google Ads, open Goals → Conversions → Summary and list every action in the Purchase category.
2. Keep one primary purchase action per source (for example the Google & YouTube app), and set others to secondary.
3. Set purchase actions to count Every conversion (not One), and send the Shopify order id as the transaction id.
4. Confirm enhanced conversions and the transaction id are enabled so Google can deduplicate.

After a fix, TagGap confirms it on the next comparison run. Questions: support@taggap.com.