Click id is dropped on the way to the landing page

A redirect removed gclid, fbclid, ttclid or another click id from the URL.

Why it matters

Without the click id, the platform cannot attribute the purchase to the ad, and Meta event match quality drops.

How to fix it

1. Look at the redirect chain TagGap recorded and find the hop where the parameter disappears.
2. Fix that redirect to keep the query string: Shopify URL redirects keep it, but some apps, link shorteners and geo redirects drop it.
3. Point the ad directly at the final URL where possible, so there is no redirect to lose parameters.

Background reading

• fbclid and gclid stripped by redirects: how to test your ad links

After a fix, TagGap confirms it on the next comparison run. Questions: support@taggap.com.