UTM parameters are dropped

A redirect removed utm_source, utm_medium or utm_campaign.

Why it matters

Analytics attributes the visit to direct or referral traffic instead of the campaign.

How to fix it

1. Find the hop in the redirect chain where the UTM parameters disappear.
2. Update that redirect or app setting to keep the query string, or link the ad straight to the final URL.

Background reading

• fbclid and gclid stripped by redirects: how to test your ad links

After a fix, TagGap confirms it on the next comparison run. Questions: support@taggap.com.