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A tracking parameter value is changed

A redirect kept the parameter but changed its value (for example re-encoding or truncation).

Why it matters

A changed click id no longer matches the platform’s record, so the conversion cannot be attributed.

How to fix it

  1. Compare the parameter in the ad URL with the final URL TagGap recorded.
  2. Fix the redirect or app that re-encodes or truncates query values; it should pass them through unchanged.

After a fix, TagGap confirms it on the next comparison run. Questions: support@taggap.com.