Order has no purchase event
A paid Shopify order has no matching purchase event in the destination.
Why it matters
Missing purchases understate revenue and conversion counts, which makes campaigns look worse than they are and starves bidding of signal.
How to fix it
- Open the order in TagGap and note its source (online store, Shop app, POS, a sales channel app or a draft order).
- In Shopify admin, go to Settings → Customer events and confirm the pixel or app that sends purchases is Connected.
- For checkout on a non-Shopify domain or headless storefront, confirm your server-side or checkout integration sends the purchase.
- Place a test order with a real payment method or a 100% discount code and confirm the purchase appears in the destination’s debug or test view.
Background reading
- Shopify orders don’t match GA4: how to find the exact missing orders
- Which Shopify orders can GA4 and Meta never see?
- How much discrepancy between Shopify, GA4 and Meta is normal?
After a fix, TagGap confirms it on the next comparison run. Questions: support@taggap.com.